Abstract:
Participatory communication, focusing on the active involvement of the people in all stages of development
projects, is crucial for sustainable development. South Africa acknowledges the importance of following a participatory
communication approach for development, and policies and strategies both on national as well as local
government level support this resolve. This article discusses a study which aimed at ascertaining to what extent
local government follows accepted participatory communication principles and practices to communicate with
the community. The investigation focused on the Kungwini Local Municipality. Interviews with relevant role players
were conducted, meetings between themunicipality and the community were observed, and documents used
by the municipality to communicate with the community were studied. Results indicate that the participatory
communication approach is appreciated as being critical for development at local government level and is being
successfully applied by the local municipality. Some challenges for further practical implementation of participatory
communication were identified, and recommendations for addressing them are offered.
